Digital Design
Westwing × Freistil Rolf Benz
Westwing is one of the leading e-commerce platforms for home and living, offering its customers a diverse range of stylish and on-trend products through its meticulously curated selection. The Westwing Club is committed to providing more than just a shopping experience; the platform offers inspiration and editorial content to guide users in creating fashionable and unique living spaces, which are showcased as exclusive sales events on the site. As the lead graphic designer at Westwing, I was responsible for directing the visual implementation of the Freistil Rolf Benz 2021 campaign. This special campaign isn't just about giving customers a cool visual treat; it's also smartly showing off what makes the product special through some seriously well-thought-out collage boards. We made sure to really play up the idea of it being exclusive, boosting the overall appeal of the campaign and making it a standout success in my portfolio.
Client: Westwing / Year: 2021 / Services: Art Direction, Graphic Design
Bringing Concepts to Life.
Managing the approval of the imagery for production was also part of my role, ensuring that the concept came to life as intended. This approach harmonized the intricacies of the products and provided a quick and impactful visual representation of each sale. Immerse yourself in the fusion of design and lifestyle through our vibrant and captivating campaign that brings the beauty of Freistil Rolf Benz products to life.
Capturing the essence in visual harmony.
The art direction concept showcased eye-catching collage boards, seamlessly fusing products, on-location shots, and mood images. These thoughtfully crafted collages successfully communicated the distinctive features of Rolf Benz's varied product lineup, capturing the essence of each sale in one all-encompassing image.
Art Director & Graphic Designer: Stefanie H. / J. Graphic Designer: Jana H. / Copywriter: Teresa M. / Photographer: Marcel E. / Styling: Marie-Sophie G./ Model: Marie-Sophie G.
Westwing × Villeroy & Boch
Westwing is one of the leading e-commerce platforms for home and living, offering its customers a diverse range of stylish and on-trend products through its meticulously curated selection. The Westwing Club is committed to providing more than just a shopping experience; the platform offers inspiration and editorial content to guide users in creating fashionable and unique living spaces, which are showcased as exclusive sales events on the site. The Villeroy & Boch Campaign unveils a refined sales experience crafted for discerning customers, embodying the brand's dedication to innovative design and top-notch craftsmanship. Dive into the highlight of sophistication and style as you discover exclusive insights and curated offerings showcased on the Westwing platform.
Client: Westwing / Year: 2021 / Services: Art Direction, Graphic Design
Tradition Meets Modern.
Villeroy & Boch's timeless values, steeped in tradition, have earned admiration from Westwing's valued customers for quite some time. Recognizing shifts in the market, our strategic focus aimed to attract a younger audience by showcasing traditional and classic pieces with a modern twist, highlighting their premium quality. The campaign revolves around creating a visual story that's timeless, high-quality, and sophisticated. It deftly weaves together traditional product styling with contemporary elements, presenting a premium aesthetic. Carefully crafted layouts for each sale, presented in an editorial format, take the campaign a step further, seamlessly blending heritage with a modern look and feel for the discerning consumer.
The art of visual brilliance.
In spearheading this high-impact campaign, I played a pivotal role in overseeing the visual concept, ensuring seamless approval of imagery during production, and orchestrating the strategic setup of the newsletter. My hands-on approach ensured a cohesive blend of creativity and precision, resulting in a visually stunning and effectively communicated campaign
Art Director & Graphic Designer: Stefanie H. / Copywriter: Teresa M. / Photographer: Marcel E. / Styling: Clara S. / Model: Marie G.
yfood Gaming Edition 3.0
Yfood makes balanced nutrition easy with a variety of Smart Food products – drinks, powders, bars, and hot bowls – all crafted for quick consumption and complete nutrition. As one of the leading name in Germany's smart food market, yfood is now available in over 30 countries, including physical stores. Packed with essential nutrients supporting various health functions, their products not only energize but also contribute to overall well-being. In my role as art director, I led the concept and visualization of the Gaming Edition 3.0 in collaboration with the popular German streamer "Gnu". Beyond representing the brand, our focus was on entertaining the gaming community. We organized an engaging treasure hunt around the new product, led by Gnu, who not only embodied the brand, but also entertained the community by solving quests together. In addition to significantly increasing brand awareness in the gaming community, this edition opened doors to new partnerships in the gaming industry.
Client: yfood / Year: 2022 / Services: Art Direction, UX/UI Design, Graphic Design
A Community-Driven Triumph with Gnu, Quests, and Unmatched Excitement.
The concept prioritized community engagement at all stages of the product launch. In the pre-launch phase, our collaboration with Gnu was instrumental in building anticipation for the new product. We strategically leaked the new flavor through stream hints, creating excitement within the gaming community leading up to the launch. During the launch itself, the design of the bottle reinforced the need to continue participating in quests, resulting in a quick sell-out at nearly every Kaufland store. Gnu's magnetic presence and our dedicated social media team working around the clock contributed to the success. The community was invited to solve puzzles alongside Gnu, enjoy the vibrant yfood gaming community and stand a chance to win fantastic prizes. What more could you ask for?
Gaming Edition 3.0's Trendsetting Aesthetics.
The entire aesthetic is inspired by the iconic 2yk style, which is making a powerful comeback in 2022! Every aspect, from the product design to other visual nuances, reflects the trendy style and is tailored to fit seamlessly into the visual landscape of the gaming scene. The product features a nostalgic color gradient, an artwork grid structure, and eye-catching holographic stickers. These distinctive elements extend to the art direction of the website and the styling of the set and models.
Art Director & Graphic Designer: Stefanie H. / J. Art Director: Anika N. / Creative Director: Andreas D. / Foto- & Videographer: Sebastian D. & Michael B. / Producer: Hans L. / Copywriter: Roman H. / Model: Gnu