Ux / Ui Design
Westwing Shop Newsletter Redesign.
Westwing is the leading e-commerce platform for home & living in Europe. In addition to the Westwing website, the online interior store WestwingNow offers a curated product selection and the exclusive Westwing Collection. In line with the revamped aesthetic of the Westwing Shop website and app, the newsletter has been stylishly redesigned to match the new look and feel.
Client: Westwing Shop / Year: 2019 - 2020 Services: UX/UI Design, Art Direction
Unveiling the New Newsletter. Maturity in Style and Functionality.
With the launch of Westwing's Spring/Summer 2020 collection, the online store is not only introducing a new range - the first test of our revamped newsletter is also underway, coinciding with the launch of the sophisticated website. The resounding message: The Westwing Store has matured and bid farewell to its playful and girly vibes. It's a whole new era for the online store!
We have fine-tuned the newsletter template to better suit our target audience. In the header, the most popular categories now sit prominently under the logo for quicker customer access. The big change is the introduction of a grid system, a departure from the previous collage-heavy layout that didn't quite meet the needs of mobile devices. The grid layout puts the focus squarely on the products, allowing for better visibility and legibility of price points. Occasionally, the grid gets a stylistic boost with a styling board reserved for presenting complete looks on specific themes. The footer includes traditional customer contact information as well as Westwing's highlight features.
A newsletter revolution.
Art Direction & UX/UI Designer: Stefanie H. | Senior UX/UI Designer: Jennifer C. | Photographer: Jan P. | Styling: Clara S. | Copywriter: Teresa Z.