Hello and welcome! I'm Stefanie Heinzeller, an experienced art director based in Munich, Germany. My design philosophy revolves around a multidisciplinary approach with an emphasis on concept development and visualizations that embody a clean and modern aesthetic.

In my most recent role, which began in September 2023, I became the Head of Design at Vice Golf Sporting Goods. This role is more than just a title; it's a dynamic position in which I lead and develop the design team. My primary goals are to forge a sustainable design strategy, enrich the customer experience and increase brand equity. This includes managing projects, ensuring quality control for campaigns and product launches, and overseeing day-to-day design tasks. From February 2022 to August 2023 I worked as Art Director at yfood Labs GmbH. Here, I was responsible for developing and executing design concepts for product campaigns across various social media platforms, online assets, and B2B/B2C print media. My role extended to meticulous involvement in set and model styling, location scouting, and coordinating multi-day photo and film productions with the in-house creative team. Prior to Vice Golf and yfood Labs, my journey at Westwing from 2020 to January 2022 was as a Senior Graphic Designer. In this pivotal role, I led the newsletter graphics team as teamlead and served as deputy art director for the entire graphics and photo studio team. My contributions ranged from planning and concept development to final approval of all newsletters. I also played a key role in creating style guides, pitch decks for outside vendors, and visualizing special projects.

Each step in my career has been a chapter in a story where creativity, leadership and a passion for design come together. I look forward to the exciting opportunities that lie ahead as I bring my unique perspective to the world of design.