Print Design

yfood Campaign: Upgrade Your Habits.

Yfood makes balanced nutrition easy with a variety of Smart Food products – drinks, powders, bars, and hot bowls – all crafted for quick consumption and complete nutrition. As one of the leading name in Germany's smart food market, yfood is now available in over 30 countries, including physical stores. Packed with essential nutrients supporting various health functions, their products not only energize but also contribute to overall well-being.
In our 2022 campaign, we tackle the challenging topic of customers' bad habits head-on. We understand that changing habits is tough, but when it comes to food, we've got a solution. Our wholesome and balanced meal, conveniently served as a drink, bids farewell to junk food. It's a practical, on-the-go option that fills you up in just 5 minutes! The perfect way to kickstart an upgrade for your habits.

Client: yfood / Year: 2022 Services: Art Direction, Graphic Design

Product Perfection: Dominating the OOH Scene with Bold Messaging and Clarity.

The online campaign strategically leverages the influence of a strong brand ambassador, Frederik Lau, a prominent German actor. Lau showcases the benefits of our "Classic" product range in four succinct 15-second clips that will be strategically distributed on YouTube over a 3-month period. The out-of-home (OOH) campaign focuses on the product itself. The layout is both eye-catching and straightforward, ensuring that viewers quickly grasp the product and its message - a major challenge in OOH communication. The product takes center stage, supported by bold headlines that follow suit. The subline brings the communication full circle with the product statement "1 Drink. 1 Meal!"

Sip in Style: The visual concept.

Highlighting our best-selling items in the beverage category, we carefully curated the product selection for our out-of-home (OOH) campaign to bring this variety to the streets of Germany and England. Each different flavor is presented with a consistent message, while the color scheme adapts to the specific product flavor. This approach not only showcases a wide range of products, but also ensures that the harmonious tone-on-tone color concepts blend seamlessly into the overall visual concept. Infused with positivity, our message is clear: Upgrade your habits!

Art Director & Graphic Designer: Stefanie H. / Creative Director: Andreas D. / Copywriter: Roman H. / Producer: Hans L.

Bachelor Thesis: Minimalism.

The bachelor thesis "Minimalism" serves as a response to the illusionary online world, presenting a counter-movement to the daily deluge of images on social networks. It steers away from the digital stage where we crave applause, fame, and recognition, offering an escape from the realm of exaggerated self-portrayal. Instead, it guides us back to conscious perception through individual and tangible interaction with objective images.

Client: Munich University of Applied Sciences / Year: 2018 / Services: Art Direction, Photography

„Less is more.“ Ludwig Mies van der Rohe

Inspired by the values and formal principles of 20th-century avant-garde art, this collection of photographs is divided into three color series of 25 works each. It exemplifies a deliberate reduction to the bare minimum, offering a respite from the hustle and bustle of the present and an immersive experience in the pure clarity of form, color, and simplicity.

A Visual Symphony of Color and Form.

The square serves as the primary and fundamental reduction in this concept. Its symmetrical, stable and serene nature provides a solid foundation for the overall design. Each color series, organized in a recommended 5x5 image arrangement, forms a visual square that seamlessly blends individual images into a cohesive color tableau. While there is a suggested order for the images, it can be adapted to individual preferences within and outside of the color series. In contrast to the vibrant color images, the packaging design takes a minimalist approach with achromatic colors of white and gray. The light gray lends an overall sense of neutrality, practicality and elegance.

Art Director & Photographer: Stefanie H. / Model: Josefine L., Maria F., Konstanze M., Caroline B., Lena S. / Hair & Make-up: Kevin B. / Packaging: Christine L. / Print: Druckstreich

Yoursportswear raises your game:

Yoursportswear stands for versatility, creativity and high quality customized textile products. The mission: 100% individuality, 100% team spirit and 100% running fun! Stay ahead of the competition with personalized sportswear that reflects your unique style and fosters a true sense of team spirit.

Client: Yoursportswear / Year: 2014-2015 Services: Graphic Design

Crafting Merchandise and Collaterals with Precision and Style.

I played a critical role for this client, overseeing the entire merchandise design process from concept to layout. My responsibilities extended to the creation of all printed materials across multiple departments, including everything from catalogs to Christmas cards to posters.